Authentic outdoor content made for people who go outside.
Brand Work
Content produced for outdoor brands and run in paid advertising campaigns.
Backcountry
Layering system showcase filmed on location at Palomar Mountain.
Posted as a paid partnership to my Instagram and TikTok and selected by the brand to run as a paid advertisement across Instagram, TikTok, and Facebook.
TikTok: 249,000 views
Instagram: 476,000 views
Paid campaign reach: 100,000+ people
Pact Outdoors
45 second outdoor product showcase for the Pact Lite Kit filmed on location.
Delivered as ad ready UGC for Meta advertising. Content confirmed running in paid Meta campaigns.
Earthmeal
15 second scenario based UGC filmed during a sunrise hike. Product revealed naturally at the summit.
Delivered for Meta advertising. Content confirmed running in paid Meta campaigns.
Organic Content
Examples of content performing without paid amplification.
Santa Margarita River Trail
Trail showcase featuring wildlife and a Southern California river walk. Talking head and voiceover format.
Instagram: 340,000 views, 253,000 accounts reached, 25,000 likes
TikTok: 69,000 views, 62,000 accounts reached, 9000 likes
World’s Largest Wooden Trestle
Discovery showcase of the world's largest wooden train trestle in San Diego County.
Instagram: 288,000 views, 218,000 accounts reached, 16,000 likes
Tiktok: 50,000 views, 45,000 accounts reached, 5,000 likes
The Only Backpacking Gear You Need
Gear roundup covering 6 essential backpacking items. Affiliate CTA with strong purchase intent audience.
Instagram: 107,000 views, 87,000 accounts reached, 6,400 likes
Tiktok: 30,000 views, 25,000 accounts reached, 3,700 likes
Amazon 30 day report: 1,598 clicks, 171 ordered, 10.7% conversion rate
How to Climb Half Dome Cables Down
Hybrid showcase and safety how-to filmed on location at Half Dome. Covers harness setup and prusik hitch technique.
Instagram: 319,000 views, 223,000 accounts reached, 14,000 likes
Tiktok: 205,000 views, 169,000 accounts reached, 15,000 likes
Interested in working together?
partnerships@micahhikes.com